Jake Dypka’s ground-breaking three-minute film ‘Open Your Eyes’, was featured as a powerful opener to the legendary Saatchi & Saatchi New Directors’ Showcase 2017 in partnership with MPC at Cannes this year.
Dypka was invited back with his film kicking off this year’s show after having previously been selected for the 2016 New Directors’ Showcase. Last year his NDS featured film ‘Embarrassed’, written by and starring Hollie McNish – the celebrated British poet and spoken word artist – vocalised the daily battle mothers face when nursing in public.
This year Dypka brings magic to a new experiential style of film-making, examining gender and demonstrates the disparity between the female and male perception of the world.
The innovative use of technology presents the audience with two different stories simultaneously: one depicting the ‘male’ experience of gender stereotyping and the other the ‘female’ experience – whilst Hollie performs the powerful spoken word narration.
The film’s core message of seeing things differently is elevated by handing editorial power to the audience. This is achieved by projecting the two 2D films onto a 3D screen, whilst a bespoke set of glasses which have either two ‘left’ lenses (blue) or two ‘right’ lenses (pink), mean the viewer can comfortably swap between the two films. For online viewing we have arranged the films in a split screen format.